Introducing: Images of Substance

We are proud to unveil our newest offering, Images of Substance. Available immediately, this offering leverages the power and efficiencies generated by A.I. to enable financial marketers to differentiate the visual identities of their brand, empower their marketing team, and lower their stock imagery budget.

Have questions? Here are some answers:

Why did we create Images of Substance?

A consistent pain point we hear from financial marketers is their universal dislike of stock imagery. Stock imagery limits a brand’s ability to visually differentiate itself, is cumbersome to select, and can be pricey. 

With Images of Substance, we’re solving each of these pain points through a single offering powered by A.I.

How does Images of Substance work?

Through a collaborative process, Substance will work with clients to produce three core deliverables:

  • An A.I. image style that fits and differentiates their brand
  • A starter image library – created with A.I. and aligned with the brand’s editorial needs – that jumpstarts the use of A.I.-generated imagery
  • A customized A.I. model that understands and follows the brand’s image guidelines to generate new images in the future

By the end of the process, marketers will have a new, branded image style and a starter library of images. They’ll also be empowered to create new images on their own, increasing the control of the images they deploy on behalf of their brand while also reducing the stock image cost center.

What’s the process?

The process is a collaborative one underpinned by five simple steps:

  • Two-hour collaboration session to define the brand’s A.I. image style and editorial themes
  • Generation of an image library consisting of 20, 35 or 60 starter images
  • Once the image library is created, Substance will use it to create a custom A.I. model that clients can use for their brand going forward
  • Substance will then train clients to be able to generate imagery themselves

Clients can also purchase image packs from Substance at subsequent dates if our team’s expertise or resources are requested.

Interested in Images of Substance?

Get in touch with us at to learn more about how Images of Substance can differentiate your brand, empower your team, and lower your stock image costs.

Say goodbye to stock imagery forever!

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