Driving More Effective Stewardship of Capital

Client

Union Park Consulting

Date

2023

Project

Brand Identity & Website

Union Park Consulting is an investment operations consultancy for institutional investors around the globe. The firm was seeking help upgrading their messaging, visual identity and website to match the quality of their services.

Challenge

Create a visual identity and website that instantly communicates the essence of Union Park.

Insight

Through everything it does, Union Park empowers institutional investors to be more effective in their stewardship of capital.

Substance

Marry Union Park’s deep expertise with its high-touch service to create a brand that is truly its own.

Union Park Consulting logo.
Four Union Park Consulting logo variations displayed in a four-quadrant grid.
Brand color palette showing 8 swatches mapped to core values.
Typography showing Kepler 3 VF Light as the Display Typeface and Raleway as the Secondary Typeface.
Union Park Consulting webpage design.
Three minimal icons representing brick construction, location pin, and a checklist with checkmarks.
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