Putting the investor at the center.
Client
Hartford Funds
Date
2025
Project
Brand Refresh
In 2017, Hartford Funds launched a new brand messaging platform in the marketplace. Since then, the asset management industry – and firm – has evolved. It was time to take a fresh look at the company’s brand and strategy to catapult it into the future.
Challenge
Assess and evolve Hartford Funds’ brand messaging and visual identity to meet its strategic objectives.
Insight
When you put the investor at the center of everything you do, you build an asset manager clients can trust.
Substance
Create a smart, dynamic, engaging brand message and identity built to instantly convey trust in the marketplace.