Simplifying the Complex
Client
SEI
Date
2021
Project
Marketing Communications
SEI is one of largest fintech providers in the world for financial advisors. But too often, it was falling into the trap of overcomplicating the already-complicated business of financial services.
Challenge
Help SEI better communicate its value proposition to financial advisors.
Insight
A complex business operating in a complex industry needs one thing: Simplicity. Everywhere.
Substance
Strip everything down – from concepting, to design, to copy – in order to build brand equity back up.