Simplifying the Complex
SEI is one of largest fintech providers in the world for financial advisors. But too often, it was falling into the trap of overcomplicating the already-complicated business of financial services.
Help SEI better communicate its value proposition to financial advisors.
A complex business operating in a complex industry needs one thing: Simplicity. Everywhere.
Strip everything down – from concepting, to design, to copy – in order to build brand equity back up.