Phil Edelstein Founder

Phil is the Founder of Substance Strategy & Creative. He is an expert in building strategic brand alignment across highly complex organizations. He has brought his expertise in market research, brand strategy and marketing planning to bear for the likes of IKEA, Microsoft, Comcast, AmerisourceBergen, Beneficial Bank, Cozen O’Connor and many others.

Phil brings a unique perspective to the agency world, having spent a number of years in his career as the Head of Advertising, Public Relations and Internal Communications at Hartford Funds, the $100 billion mutual fund division of The Hartford Insurance Company. At Hartford Funds, Phil helped shepherd the origination and launch of the mutual fund division’s human-centric investing brand platform, and then led all advertising, public relations, content marketing and internal communications in service of the brand. During his tenure, Phil oversaw a large lift in digital brand engagement metrics along with increases in key brand metrics.