Annuities. For the People.
Client
Canvas
Date
2024
Project
Advertising Campaign
With an offer featuring a great interest rate, no paperwork, friendly agents and no commissions, Canvas Annuity is a different kind of annuity provider — the kind customers can get behind. The challenge? Getting their story out to individual customers in a fun, simple way they can actually understand.
Challenge
Tell the Canvas Annuity story to customers in a way that’s inviting, relatable and easy to understand.
Insight
It’s the people of Canvas that make their “people-first” annuities something special.
Substance
Create advertising people can relate to, showcasing real world conversations inviting customers to explore the benefits of Canvas Annuity.