Proven.
Client
Hartford Funds
Date
Ongoing
Project
“Proven” Campaign
As one of the country's largest asset managers, Hartford Funds has built deep, meaningful relationships with financial professionals. But the company wasn't always getting credit for the strength of its investment performance.
Challenge
Create a campaign that can help consistently communicate the strength of Hartford Funds' investment performance.
Insight
Investment performance isn't subjective – it's a fact. In other words, it's proven.
Substance
Create a communications wrapper – Proven – that consistently showcases Hartford Funds' long-term outperformance.
Client Perspectives
"We’ve partnered with Substance from day one, and we’ve been thrilled with every aspect of their work. From strategic analysis and competitive reviews to creative and branding, their team executes brilliantly. They have a tremendous understanding of the financial services market and financial advisors. Simply put, Substance can handle anything you give them, and elevate it every time."
Jeff Coghan Senior Vice President, Strategic Marketing
Hartford Funds