Proven.
Client
Hartford Funds
Date
Ongoing
Project
“Proven” Campaign
As one of the country's largest asset managers, Hartford Funds has built deep, meaningful relationships with financial professionals. But the company wasn't always getting credit for the strength of its investment performance.
Challenge
Create a campaign that can help consistently communicate the strength of Hartford Funds' investment performance.
Insight
Investment performance isn't subjective – it's a fact. In other words, it's proven.
Substance
Create a communications wrapper – Proven – that consistently showcases Hartford Funds' long-term outperformance.