Hartford Funds – one of the country’s largest asset managers – has been positioned for years as the firm that helps financial advisors understand their clients on a human level. The challenge? Mission-critical messages around the firm’s investment products and performance never quite jived with the brand as a whole.
Bridge the divide between investment messaging and investor messaging.
Investment performance is more than just numerical returns – it’s about what those returns mean to people.
Make performance meaningful by communicating it in human terms.