West Virginia’s SMART529 program helps people make the dream of higher education a reality. But they needed help creating a consistent look, feel and message across all of their advertising – while also ensuring that a 529 plan feels accessible to people across the state.
Challenge
Create a consistent look, feel and message for West Virginia’s SMART529 plan.
Insight
Our real competitor? Eliminating the intimidation factor for 529 plans.
Substance
Create a clean, relevant advertising campaign that celebrates SMART.